How do you measure the success of your content strategy? How do you compare your website’s growth with your competitors?
Enter, IndexRank. IndexRank is a new metric to summarize the indexing rate of your site. If you constantly add content to your site, big or small, your IndexRank will be higher. If you only periodically add content to your site, your IndexRank will be lower. The metric is based on an algorithm that makes use of time specific indexing data from Google to indicate (on a 0-10 scale) the indexing rate of a website. Hat tip to Aaron Wall for a great post about the value of this data.
Below is a snapshot of the IndexRank of several sites. Read on for an analysis of each site, and why their IndexRank is where it is.
Sites such as TechCrunch that create lots of content will of course be indexed more by the search engines, and this is reflected in the IndexRank. ColbertNation.com is a fan blog of Stephen Colbert, and content is added on a daily basis, although not to the same levels as TechCrunch. Bill Slawski has a great SEO blog>, but with only him contributing to his blog every couple of days, he doesn’t get indexed as much as sites above him in IndexRank. A newer site, such as Gooruze.com has a lower IndexRank because it is new, but as it continues to create more content on a consistent basis, its IndexRank will continue to climb. Paul Allen (not the Microsoft guy) has a great blog, but only posts to his blog every now and then.
How to Use IndexRank
One of the best uses of IndexRank is to compare yourself with other sites, like your competitors. First, visit the Check Your IndexRank page and enter your domain name in the first text box. Then find a few competitors and enter their domain names in adjacent text boxes. (To find a quick list of competitors, search with your top keywords and select the top few domains that rank well.) The IndexRank of all of the domains will give you an idea for how your website is positioned with your competitors in terms of content growth. Remember, IndexRank must be acted upon to be useful, don’t just stare at it, improve it with action.
How Can I Improve My IndexRank?
If you find yourself lacking in IndexRank, the best place to start is by creating content. Start a blog and motivate yourself to write every day. Write articles, news, tutorials, or informational pages and post them on your site. Pay for content to be written for your site on a consistent basis (2-3 articles a week is a great place to start).